NASPO Organic & LLM Visibility Dashboard

Reporting sources

What the dashboard is measuring

Each source answers a different question. Use them together rather than expecting the numbers to match one-to-one.

Google Search Console (GSC) Google Search visibility: clicks, impressions, click-through rate, average position, queries, and pages.

Google Analytics 4 (GA4) On-site behavior: organic sessions, active users, landing pages, engagement, and AI referral sessions.

Semrush Weekly SEO intelligence: tracked keyword rankings, visibility, keyword opportunities, and competitor context.

Search Atlas Paused as core infrastructure. It may still be used manually for recommendations, not runtime reporting.

Period movement

What changed this period

Current performance compared with the previous equivalent reporting period. Green means favorable movement; red means unfavorable movement.

Tracked properties

Site performance summary

Download site summary CSV

Site	GSC Clicks	GSC Impressions	CTR	Avg Position	Organic Sessions	AI Referrals

Stakeholder view

Full dashboard context

Current stakeholder view: All Data. Use the header controls to select the reporting property and stakeholder context independently.

Active opportunities

Top priority pages

These are the tracked pages with the highest current opportunity score, based on search visibility, engagement, and configured dashboard scope.

Page	Score	Clicks	Impressions	CTR	Avg Position	Organic Sessions

Semrush intelligence

Keyword opportunity summary

These are keywords NASPO may have a realistic opportunity to rank for or improve on, based on Semrush data. Detailed keyword movement lives on the Keywords page.

Open keyword details

Recommended actions

SEO and visibility opportunity candidates

These items reflect evidence-supported opportunities from current GSC, GA4, and Semrush signals. Reviewed and selected implementation work should continue to live in Asana Current SEO & AI Visibility Priorities.

Data notes

How to read this dashboard

These sources answer different questions, so the numbers should be read together rather than expected to match one-to-one.

GSC Google Search Console measures Google Search clicks, impressions, CTR, average position, query, and page visibility.

GA4 Google Analytics measures on-site sessions, users, engagement, and AI-assisted referral/source sessions.

Semrush Semrush provides weekly SEO intelligence, tracked keyword visibility, rankings, and competitor context.

Leadership use Use trends, priority pages, keyword coverage, and movement together to decide what content or technical work to prioritize next.

Downloads

Reporting exports

Site summary CSV Conferences and Events CSV Marketing CSV Strategy Division CSV Dashboard JSON Summary JSON Semrush JSON Semrush tracked keywords CSV