NASPO Online Services

Keyword Details

Target keywords, real GSC search queries, and Semrush opportunity signals by dashboard view.

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Keyword intelligence

Keyword reporting scope

This view combines intentional target keywords, actual GSC queries for tracked pages, and Semrush opportunity signals.

Download keyword opportunities CSV

Recommended next actions

How to use this page

Start here before reviewing the detailed tables. These actions explain how to turn keyword signals into practical content and SEO decisions.

Protect current winsKeep high-ranking pages stable during content, navigation, and IA changes.
Improve close opportunitiesUse focused page updates for keywords already near stronger rankings.
Support unranked prioritiesClarify target pages or create new content when important tracked keywords are not ranking.
Lift low CTR queriesUse high-impression GSC queries to refine page titles, descriptions, and on-page positioning.

Decision support

Keyword insights

A short, decision-friendly summary before the detailed tables. Use these cards to decide what to protect, improve, or target next.

Tracked intent

Priority tracked keywords

These are the keywords this view intentionally wants to monitor. Rank data is populated from Semrush Position Tracking when a configured keyword matches the selected view.

Keyword Tags Ranking status Target / ranking page

Actual Google Search visibility

Queries for tracked pages

These are real GSC query/page combinations for pages included in the selected dashboard view. This table is best used for page title, description, and content refinement opportunities.

Query Page Search performance

Semrush opportunity signals

Semrush keyword opportunities

These are keywords NASPO may have a realistic opportunity to rank for or improve on, based on Semrush data. Review them before moving any term into active tracked targets or content planning.

Keyword Search demand Ranking status Opportunity / next action