{
  "status": "active",
  "source": "Semrush",
  "role": "Primary SEO intelligence layer",
  "data_available": true,
  "generated_at": "2026-08-24T08:07:30+00:00",
  "database": "us",
  "cadence": "weekly",
  "totals": {
    "organic_keywords": 4751,
    "organic_traffic_estimate": 11519,
    "organic_cost_estimate": 53290,
    "tracked_keywords": 45,
    "keyword_opportunities": 27
  },
  "sites": [
    {
      "site": "naspo.org",
      "domain": "naspo.org",
      "organic_keywords": 3876,
      "organic_traffic_estimate": 8075,
      "organic_cost_estimate": 33061,
      "tracked_keywords": 27,
      "keyword_opportunities": 16
    },
    {
      "site": "naspovaluepoint.org",
      "domain": "naspovaluepoint.org",
      "organic_keywords": 875,
      "organic_traffic_estimate": 3444,
      "organic_cost_estimate": 20229,
      "tracked_keywords": 18,
      "keyword_opportunities": 11
    }
  ],
  "top_keyword_opportunities": [
    {
      "site": "naspo.org",
      "keyword": "government procurement",
      "search_volume": 880,
      "competition": 0.15,
      "cpc": 3.12,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review page targeting, internal links, and whether a dedicated topic page is needed.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement",
      "search_volume": 720,
      "competition": 0.06,
      "cpc": 9.21,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review page targeting, internal links, and whether a dedicated topic page is needed.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "cooperative purchasing",
      "search_volume": 590,
      "competition": 0.21,
      "cpc": 5.1,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "NASPO contracts",
      "search_volume": 320,
      "competition": 0.09,
      "cpc": 6.99,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "state procurement",
      "search_volume": 260,
      "competition": 0.11,
      "cpc": 3.59,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review page targeting, internal links, and whether a dedicated topic page is needed.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "government procurement contracts",
      "search_volume": 170,
      "competition": 0.34,
      "cpc": 2.74,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "cooperative purchasing contracts",
      "search_volume": 170,
      "competition": 0.16,
      "cpc": 4.35,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "what is public procurement",
      "search_volume": 110,
      "competition": 0.01,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Content gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Consider a NASPO Pulse explainer or public procurement topic hub.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "government procurement conference",
      "search_volume": 110,
      "competition": 0.09,
      "cpc": 3.85,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Event visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NASPO Exchange/events page targeting, metadata, and supporting FAQ copy.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "cooperative procurement",
      "search_volume": 110,
      "competition": 0.12,
      "cpc": 7.72,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "NASPO Value Point",
      "search_volume": 90,
      "competition": 0.04,
      "cpc": 11.91,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement process",
      "search_volume": 50,
      "competition": 0.17,
      "cpc": 5.54,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Content gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review whether NASPO Pulse or a resource page should target this topic.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "government cooperative purchasing",
      "search_volume": 50,
      "competition": 0.27,
      "cpc": 4.59,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement training",
      "search_volume": 40,
      "competition": 0.42,
      "cpc": 2.93,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Training visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review Procurement U page targeting, metadata, and internal links.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "NASPO conference",
      "search_volume": 40,
      "competition": 0.33,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Event visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NASPO Exchange/events page targeting, metadata, and supporting FAQ copy.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "government procurement training",
      "search_volume": 40,
      "competition": 0.26,
      "cpc": 3.05,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Training visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review Procurement U page targeting, metadata, and internal links.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement conference",
      "search_volume": 30,
      "competition": 0.33,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Event visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NASPO Exchange/events page targeting, metadata, and supporting FAQ copy.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "state procurement contracts",
      "search_volume": 30,
      "competition": 0.14,
      "cpc": 2.66,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement courses",
      "search_volume": 20,
      "competition": 0.67,
      "cpc": 3.03,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Training visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review Procurement U page targeting, metadata, and internal links.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement best practices",
      "search_volume": 20,
      "competition": 0.57,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Content gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review whether NASPO Pulse or a resource page should target this topic.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "public procurement association",
      "search_volume": 20,
      "competition": 0.33,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review page targeting, internal links, and whether a dedicated topic page is needed.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "procurement professional development",
      "search_volume": 20,
      "competition": 0.43,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Training visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review Procurement U page targeting, metadata, and internal links.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "NASPO Exchange conference",
      "search_volume": 20,
      "competition": 0.14,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Event visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NASPO Exchange/events page targeting, metadata, and supporting FAQ copy.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspo.org",
      "keyword": "government procurement association",
      "search_volume": 20,
      "competition": 0.33,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "Visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review page targeting, internal links, and whether a dedicated topic page is needed.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    },
    {
      "site": "naspovaluepoint.org",
      "keyword": "public procurement contracts",
      "search_volume": 20,
      "competition": 0.33,
      "cpc": 0.0,
      "current_position": 0,
      "ranking_url": "",
      "opportunity_type": "NVP visibility gap",
      "signal": "Not found in current Semrush top export",
      "suggested_next_action": "Review NVP page targeting after the redesign launch and align with cooperative purchasing intent.",
      "reason": "Tracked keyword has search volume but was not found in the current Semrush top organic keyword export."
    }
  ]
}